Now in Paperback (almost), plus signing…

Aha! Now I have a page for the paperback!

One of the things I’ve been working on is getting my old ebooks reformatted and making them available in paperback. Below you can see the final cover for my redone book: Iron Shoes: Tales from Hawk’s Folly Farm.  

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This new book includes all three of the Hawk’s Folly Farm novellas in one book. That means my old ebook versions of Iron Shoes, Snow Comes to Hawk’s Folly, and Snowfall have all been taken down.

This book is also going to be available from Createspace, and I’ll put the link here as soon as it works its way through the Amazon system. The new book is also available via Smashwords and will eventually hit other ebook retailers like B&N and Apple. (This is always a tortured process.)

With three novellas, this book turns out to be 380 pages, and therefore, the price runs a bit higher. It will be 13.99 in paperback and  3.99 for the ebook. (I hope to figure out how to do coupons later, but right now I’ve got other fish to fry.)

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In addition, The Seer’s Choice has made it through to a few more vendors including Barnes and Noble and Kobo. And Amazon has linked up the page from one to another, making it possible to see the reviews on the paperback’s page!

I will also be running a Goodreads Giveaway for TSC starting in about a week, so I’ll link that here.

 

Finally, a reminder for anyone in the Houston area that I will be at Murder by the Book this Saturday at 4:30 pm for a signing with the amazing Martha Wells!  So please come down and chat with me while Martha signs books!

#SFWAPro

 

 

Free Fiction: The Bear Girl

In the hubbub over the release of my book cover last week, I forgot to mention that I put up a new story on my “Free Fiction” page. (New in that it’s new to the page, but not new to the world.)

The Bear Girl was originally published in 2008 in Wolfsongs, Volume 1. Since that volume is no longer being sold by the publisher, I’ve made the story available free here.  (Or if you’d like, you can go over to the Free Fiction page and scroll down to the bottom, where you’ll find the link to the story.)

#SFWAPro

 

 

The Social Stigma of Writing Romance Literature

I’ve followed the blog Teach Me Tonight for years now, ever since I accidentally found out they’d cited one of my stories on an academic blog. (Still surprised at that.) It’s a blog primarily dedicated to academic studies of Romance fiction, although there have been some spirited discussions there in the past.

Earlier this week, a summation was published of a study done about the social stigma of writing Romance literature.  This kind of study has been done about Romance Readers before, but this concerns the writer, and that inevitable moment of “Oh, you write…Ro-mance….”

Book with pages forming heart shape

Source: Getty Images

I have been dinged on the romantic elements in my work.  I’m up front about them. Most, although not all, of my published fiction involves a romance of some sort. I like that stuff, and I refuse to cut it out just because some people look down on it.

It’s what I love to write.

But it was interesting to me to see how universal the tendency to either leer or sneer at Romance Writers is.

It’s not going to change any time soon.

E-readers have really freed up the reader from being seen with the lurid covers that people have wanted to hide in the past, but for the writers, it’s still there. When I tells someone I write ‘Romantic Fantasy’, I often follow that up with an explanation that it’s not X.  Or Y.  Because, you know, X and Y are….oh, I guess I do it too.

I’ll have to work on that…

#SFWAPro

RT Convention: For the SFF people, let’s talk Money

This will probably be my last post on the RT convention, and I will leave my gentle reader to draw their own conclusions.

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(This photo came off Twitter, and I was unclear on the credits for it.)

I’m going to talk money.

Recall the fortune cookie from the previous entry with its obscure message about spending money to make money? (I think that’s what it meant, at least…) The whole RT convention is an exercise in this.

I’ll put up a rough list here. Because I drove, I have parking expenses instead of paying for airline flights. I also split the hotel room, but had dog boarding* to pay as well (which is not, I understand, tax deductible.)

These numbers are rounded a bit for simplicity, and I’ll assume arriving Tuesday, leaving Sunday

Admission to RT:                                                         489

Payment to do the Book Signing :                               10

Hotel Expense:                                                             480

Parking: 27 per day                                                      135

Food: Let’s call it 50 per day                                        300

Tips: Big hotel, lots of tips                                              50

Total:                               1474

That’s pretty pricey for a con. More than SFF people are accustomed to paying.  In addition to that, I paid 162 to be one of the hostesses of a party (Other members of FF&P-RWA were kind enough to invite me to join.)  My publisher supplied 25 books to give away at that party. That would have cost me a lot if I was providing them myself.

Was it worth it financially?

This is the question we ask after every con, with no way to know the answer.

I frankly don’t know if it will pay off as opposed to, say, World Fantasy Con. I did get to meet some great Urban Fantasy authors that I haven’t before. I got to meet Mary Balogh, of whom I’m a fan.  But did I meet enough readers to make a positive impression? That I can’t say.

I will say that I think I would have done better if I’d gotten on some panels. I was too late to do that, honestly.  In addition, there were some meet and greet venues that I also found out about too late, although several authors told me that they didn’t do those.

As I noted back on Tuesday, WOM is the best promotion of all, so I hope that a few read my books and like them.  That would be the best result.

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The most interesting thing about this is that there are readers–hundreds of them–who do this year after year. That’s a fascinating phenomenon to me.  They go wherever the convention goes.  It’s their Superbowl.

That was an eyeopener to me.  And it’s kinda cool ;o)

#SFWAPro

ETA: *Dog Boarding was 440, which pretty much thrust this con over 2,000 for me. 😦

RT15 Swag Summary + Apt Fortune Cookies

I’ve returned from the Romantic Times Convention in DFW, and after a week of considering promotions, I’ve come to a few conclusions.

First of all, I can offer my own evidence:
100_2204I went to the con with about 250 pens, came back with 63. In fact, I’ve actually told a bookseller and a couple of librarians that I would send them some, so I’ve already ordered MORE PENS.

I probably gave away about 150 bookmarks, 100 of which went into the bags at the Mad Hatter party (in other words, I forced them onto people rather than people taking them.) I will need more, as I’ve offered to mail some to, once again, a bookseller and some librarians.

The business cards didn’t do as well. Other authors suggested that a) they needed to have a ‘fantasy’ element on the cover. They also needed to say FREE EBOOK somewhere, which I’d left off because I can’t guarantee that Amazon will continue the price match.

So over all, I think that my pens were most successful, and since they’re pens, people are likely to hang onto them.

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I have a degree in marketing, and I know that there are two important aspects to any form of promotion: 1) people have to look at it and remember it, and 2) people have to recall who or what it was intended to advertise. There are plenty of commercials on TV that people adore, but the viewers can’t recall what they were advertizing.

I’m trying to apply those principles to my promotional choices, and invest my promo dollars wisely.

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So what do I think works?

Pens will be kept, and people cannot escape what they advertise.  Another item that I adored was these: lens wipes.

100_2192I have these courtesy of Jenna Black (whose book I bought), Julie Kenner (I’ve already read those), and INscribe Digital. The lens wipes run about 50% higher than pens, but they are things that people will keep and use. They start around 60-65 cents each, making them pricey, but perhaps they’re worth it if they’ll keep a name in front of potential customers.  (FWIW, you can chose not to put them on swag tables, but if you put them on the table during a panel, people will come up and take one, thereby giving you a chance to make a connection.)

Oddly, I received this fortune cookie last night, which seemed apt to this situation.

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(OK, it’s a bit cryptic. Or perhaps it’s simply an example of poor grammar.)

Other ‘keepers’ that have been suggested to me are notepads and notebooks. Again, these are more expensive. Also, some have said that buttons work, but they need to be distinctive. In other words, they should be traceable back to the author somehow. There was a really clever one floating around RT, but I have no idea what company or author gave it away, so it was a wasted effort.

Oddly, here’s an inexpensive one that I thought was great:

These are packs of beechies chewing gum (2 per box.) The author here, Samantha Chase, informed me that these were only a few cents each (from Oriental Trading) and she affixed the labels herself. (They are reproductions of her covers.)

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While this particular box will get thrown away (I threw mine away), it served as a fantastic conversation starter, and I saw her engage with readers and end up giving them other things.  So I think that little candies/gum can be a great starter as long as the writer is present.  (In other words, not the best for a swag table.)

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Some final notes here: someone noted that different venues do better with different swag.  For example, bookmarks are great for libraries and booksellers. Not as great as other things at cons, it seems.

A bookseller told me that Romance readers want a bookmark small enough to fit entirely inside the book. SFF readers will take a larger bookmark (like mine.) Having looked at a lot of bookmarks there, I think she’s correct about that. Therefore, I’m contemplating making mine smaller next time.

I am going to look into lens wipes, notepads, buttons, and a few other smaller things.  Just so you know I have been paying attention this week ;o)

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However, I will remind everyone that NOTHING works as well as old-fashioned Word of Mouth. I would give up all of the above if only Oprah, Ellen, or Brad Pitt would mention my books. Or NPR. Or nice readers on Facebook and Twitter….that’s what really works best in the long run.

#SFWAPro

Mad Hatter Party at RT15 (Still about the promo)

Among other things, I’m a member of two RWA chapters and via one of those, I was invited to participate in one of the events at this con, the Mad Hatter’s Tea Party (for Fantasy Romance writers).

Now first of all, I need to specify that I did none of the back-breaking organization involved in this. That fell to the other hostesses who made arrangements with RT, arranged for decorations and cookies and all the goodies and handled all the monies. (All the authors contributed to help cover the cost.)

In addition, my publicist arranged for me to have 25 copies of The Golden City to give away there!

The other authors and I got together at 3:30 to start decorating for a 5:00 party. (BY THE WAY, by 3:30 there were already people waiting to be in the first 100 to get into the party and thus get a goody bag and a free book from one of the authors.) We ran around like chickens with our heads cut off setting up the tables:

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Each party goer was also given a trivia challenge.

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Here are the lovely Tameri Etherton and Debra Kristi, two of my co-hostesses (see table of freebie books in the back.) Notice their cool hats….I has a sad that I don’t have hats.  I must work on that.

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And here’s a full line-up of the hostesses -before- we get started:

From left to right: Debra Kristi, Tameri Etherton, Grace Draven, Elizabeth Hunter, Mina Khan, Rebekah Ganiere, L. H. Nicole, (ME..with NO HAT :(…) and the charming Jeffe Kennedy (who is the queen of hats!)
2015-05-13 14.57.39At the appointed hour, we started letting people in, where they each got a ‘goody bag’ full of swag and chose a free book from one of the authors.  Since I’m new to this type of con, I was gratified that anyone took my book.  I got this shot below on my phone, though, and only realized this morning that two of the ladies there are, indeed, looking at The Golden City!!!!!   (see the shameless arrowage)

Mad Hatter Party

The event was packed, we had fun with the trivia game, and all the books were snabbled up. I was actually asked to sign several and got to talk to a bunch of readers, plus I also signed my “Penguin Passport” for several of the guests as well.

So over all, I was extremely pleased, which makes the busty author do this: big cheesy grin.  
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So thanks to all the readers and guests that came, thanks to the other FF&P-RWA Fantasy Romance authors who let me participate, to my publicist and publisher who helped provide the swag, and to Diana Pharoah Francis (my con roomie and all-around amazing author) for helping out and taking all these pics!

It was a blast!

(And as a final note for the SFF con comparison and Romance con comparison aspect, this was held in a banquet room from 5-6PM, unlike genre con parties which are held in hotel rooms from 9PM-4AM. Also, the RT people told us we could go ahead and leave and THEY cleaned everything up afterward. That doesn’t happen at a genre con.)

#SFWAPro

Publicity and Promotion, Romance and Speculative Fiction, Part Deux

So a second half of the promotion post:

We talked to a few people about the promotional items everywhere, and found out a little bit more.

1) An advertising representative of RT magazine (who has nothing to do with the banners, to be honest), said that the banners were sometimes paid for by the writers, sometimes the publishers, and that you could often tell which by the number of mentions of the publisher (0 = paid for by writer, 12 logos and 5 books = paid for by publisher.) So the large banners are paid out from a variety of sources, but many are by the writers themselves.

2) One of the two writers mentioned on the book bags given out to each attendee (Sylvia Day) was willing to tell us that the bags were paid for by the two authors themselves, intended to help defray some of the cost of the convention. Although a specific number wasn’t given (and I would not have pressed for that!) she was willing to say it was multiple thousands of dollars.

3) An editor for a NYC publishing house told us that she thought the attendance this year was 1500-2000, just so that readers of this blog will have a ball park idea of how many people are here….

Now, a couple of added pics of unusual swag items we found in “Promotion Alley” (There’s a pic in the previous post.)

19419_10206970161275528_423600724717239119_nIn the above picture, we have some of the more unusual items. There were plenty of book marks and cards and little bracelets (including a spiked one), but here we have (In almost clockwise order)

1) A couple of paint stirrers

2) A very nice ruler

3) Tissue

4) A pom-pom

5) Little red stress-ball dragon (my favorite!)

6) Nail file

7) Hand sanitizer (with red cap)

8) Chip clip (blue heart)

9) Compact (white)

10) Coaster (saw a lot of those)

11) Chapstick and bandage dispenser.

I talked to author C.A.Szarek (one of my NTRWA mates) for a bit, and she told me that the chapstick and the bandage dispensers (and a nail file on a keyring which I cannot find!) moved better than a lot of the paper goods.

So I’ll be visiting the alley a few times to see what’s moving in the alley, and what readers are willing to pick up and carry off…

(And I promise I will return all the ones that I don’t intend to keep.)

ETA: Pretty much all the unusual swag was gone when I went back down, except for the pom-poms. 

This one below caught my funny bone: A Little Bar of Soap from Clean Reads….

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#sfwapro